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Cents Partners with Bilt, Connecting Laundromats and Dry Cleaners With New Customers and Loyalty Opportunities

Bilt has partnered with Cents, the leading laundry and dry cleaning payments and technology platform, to connect participating laundromats and dry cleaners to nearby residential communities, offices, hotels, and sports teams through Bilt Neighborhood OS to attract new customers, unlock neighborhood spending power, and create personalized customer experiences
NEW YORK, NY — Nov. 10, 2026 — Cents, the only fully integrated software, hardware, and payments technology platform built for the laundry and dry cleaning industries, today announced a partnership with Bilt, the neighborhood commerce and rewards platform, to bring Cents’ network of more than 5,000 local laundromats and dry cleaners to the Bilt Neighborhood, connecting them with new customers through nearby residential communities, workplaces, and other membership networks. Powered by Bilt Neighborhood OS™, an AI platform that helps businesses grow by reaching new customers and building loyalty through personalized experiences in their neighborhood, the partnership will bring tailored offers, rewards and merchant growth capabilities directly into the Cents ecosystem.
Cents powers more than 1 in 6 U.S. laundry SMBs, providing the technology operators use to manage their businesses, operations, payments, and customer relationships. Through Bilt’s membership ecosystem, participating Cents-powered businesses will be able to connect with customers whose residential communities and other membership partners invest in rewards, credits and benefits they can use throughout their neighborhoods.
Growing Laundry and Dry Cleaning Businesses Through the Bilt Neighborhood
Through the planned integration with Bilt Neighborhood OS, participating Cents-powered businesses will be able to:
Reach new customers across the neighborhood: Connect with Bilt’s growing network spanning 1 in 4 U.S. apartment buildings and more than 50,000 merchant partners, creating new opportunities to reach residents, office workers, hotel guests, and sports fans.
Tap into neighborhood spending power: Drive incremental spending at participating businesses by enabling customers to use credits, rewards, and benefits made available through Bilt’s residential, office, hotel, and sports partners.
Recognize and reward customers at checkout: Let eligible customers earn or redeem rewards on supported kiosks and point-of-sale devices through planned checkout integrations.
“Local laundromats and dry cleaners are essential cornerstones of every neighborhood. Our mission has always been to give our operators the best tools to grow their businesses while creating incredible experiences for their end-users,” said Alex Jekowsky, Co-Founder and CEO of Cents. “Through Bilt, we’re connecting our operators to an entirely new network of customers in the communities around them. And by bringing those connections directly into the Cents platform, we can help businesses create more personalized experiences, build stronger relationships, and give customers more reasons to keep coming back.”
Bilt’s inaugural State of the Neighborhood Study, conducted with 451 Research by S&P Global, found that two-thirds of U.S. consumers do at least 80% of their everyday spending within their neighborhood. The study also found that 95% of consumers say they would try a local business if they could earn rewards there, 87% would shop there more frequently, and 85% would choose a business offering rewards over a comparable one without them. These findings underscore the opportunity for local businesses to attract new customers, drive repeat visits, and build lasting loyalty by connecting with the people who live, work, and spend in their neighborhoods.
“Some of the most important businesses in our neighborhoods are the ones we rely on in everyday life,” said Ankur Jain, Founder and CEO of Bilt. “Cents has built an incredible platform serving thousands of local laundry businesses. By connecting that platform to the Bilt Neighborhood, we’re helping those businesses tap into new customers and billions in neighborhood spending power, and creating more ways for our members to discover and support the places around them.”
The partnership will roll out to eligible Cents-powered locations in phases, with plans to expand access across the broader network.
About Cents
Cents is the leading all-in-one platform to manage your laundry business, providing everything owners and operators need to grow, manage, and understand their business. Trusted by over 5,000 laundromats and dry cleaners that process over $2 billion in payments annually, Cents offers comprehensive tools for point-of-sale systems, on-machine payments, marketing automation, AI customer service, pickup & delivery services, and more. Built for laundromats, dry cleaners, and multi-family laundry room operators, Cents is committed to driving industry success through innovative technology and strong community support.
For more information, visit www.trycents.com.
About Bilt
Launched in 2021, Bilt is the membership for where you live and the Neighborhood Operating System (OS) powering everything around it. More than 8.2 million members use Bilt to earn rewards on housing payments, build a path to homeownership, and redeem the highest value rewards currency on the market across travel, dining, fitness, sports, and more. With Neighborhood OS™, the AI platform to help businesses grow through the neighborhood, Bilt connects multifamily property managers, travel advisors, sports organizations, and more than 50,000 merchants nationwide with nearby customers. Bilt powers 1 in 4 U.S. apartment buildings, including those in the Bilt Alliance, built with some of the nation’s largest owners and operators. For more information, visit www.bilt.com and download the Bilt app.
