Introducing The Bilt Locals Collection: A Limited-Edition Apparel Drop from Bilt, Inspired by Member Input

Collection arrives ahead of October Rent Day, anchored by a one-day street pop-up in New York on October 1

NEW YORK — Sept. 18, 2026 — Bilt, the membership that connects where you live with the places you love, today announced The Bilt Locals Collection, a limited-edition apparel and goods collection designed around the everyday texture of neighborhood life. The collection can be browsed and pieces can be saved for purchase starting today, and will be available exclusively to Bilt Members starting September 19 ahead of October Rent Day – alongside a one-day pop-up in New York City on October 1. It is the latest release from the Bilt Collection, the membership's in-house apparel and goods line, which has been part of Bilt since the company launched in 2021.

The Bilt Locals Collection is built for regulars. It takes its cues from the places that make a neighborhood feel like one: the diner counter, the corner bodega, the independent garage, the motel key rack. Each piece borrows a detail from that world: a mechanic's patch, a motel fob, a diner mug, a hand-painted awning – and reworks it in Bilt's own design language. The result is a collection that feels lived-in on arrival. Vintage in spirit, but not in wear.

"People can tell in about a second whether a brand actually made something or just put its name on something,” said Zoe Oz, Chief Marketing Officer at Bilt. “Our design team spent months on the wash on the denim and where the patch sits on a hat, and that's the whole difference between a piece someone just has and a piece someone truly wants to wear. We think about our members' neighborhoods every single day, and this is what happens when the team gets to work on the physical representation of that."

The collection includes 13 pieces, among them the Neighborhood Tee, the Henley Sweatshirt, Sweatshorts, and a set of headwear including the Classic Cap, Mechanic Hat, and Trucker Hat, plus two accessories that double as the collection's mascots: the Diner Mug and the Motel Keychain.

Collection Origin

Members have been earning and redeeming for Bilt apparel and goods since the membership launched in 2021, through limited runs, artist collaborations, and Rent Day releases. Built with our members in mind, and informed by the feedback received from member surveys and conversations, the Bilt Locals Collection brings together a more intentional expression of Bilt through the places our members call home.

"The Collection has been part of Bilt since day one, and it's been one of my favorite projects to help evolve," said Janine Doherty, Senior Art Director at Bilt. "This is one of the largest design projects we’ve taken on, created entirely in-house. It’s a reflection of Bilt at its core, that experience of being a valued member of your neighborhood. Each design element was inspired by those everyday spots that make your block feel like home. The collection is our love letter to your neighborhood, no matter where that is."

October Rent Day and Street Sale

The Bilt Locals Collection will be available to Bilt Members beginning September 19, for purchase using Bilt Points, Bilt Cash, or any linked card. In keeping with Rent Day, Bilt's monthly moment for members on the first of the month, the collection is exclusive to Bilt Members.

To make the collection even more tangible, Bilt will host a one-day pop-up in New York City at Bilt HQ, 837 Washington Street in the Meatpacking District, on October 1. The pop-up will give Bilt Members a chance to browse the collection in person, dig into bites and drinks from local favorites, and hang out together while celebrating the launch.

Specific details on the pop-up will be shared with members in the days leading up to October 1. The collection will be introduced through Bilt Originals, the membership's creator program, with content from Jen Mika, Justin Frett, and more rolling out ahead of the October 1 event. To learn more about the Bilt Locals Collection, visit bilt.com/l/the-bilt-locals-collection.

About Bilt

Launched in 2021, Bilt is the membership for where you live and the hospitality platform powering the residential ecosystem around it. For members, Bilt makes where our members live the center of their lives – allowing them to earn rewards on housing payments, access neighborhood services, build a path to homeownership, and redeem points across a best-in-class travel and lifestyle ecosystem including airlines, hotels, boutique fitness studios, neighborhood restaurants, and more. For partners, from residential properties and neighborhood merchants to travel advisors, Bilt's hospitality platform provides the tools to deliver exceptional customer experiences and build deeper relationships with residents. The Bilt Alliance spans more than 7 million homes across the country, developed in partnership with some of the nation's largest residential owners and operators. Bilt boasts the highest value rewards currency on the market today. For more information, visit www.bilt.com and download the Bilt app.