Introducing Bilt Neighborhood OS: Connecting the $6.6 Trillion Neighborhood Economy

Everyone is talking about how AI will transform the digital world. We believe some of its biggest winners will be much closer to home.

Right in our neighborhoods.

The last wave of technology transformed how businesses sell online. Even the smallest online merchant got powerful tools to find customers, personalize offers, and measure every marketing dollar.

But the local businesses that make our neighborhoods meaningful were largely left behind.

Restaurants, coffee shops, salons, gyms, and local retailers still operate across fragmented systems and manual workarounds, with no clear way to know what brought a customer in the door.

Yet roughly $6.6 trillion in annual U.S. retail and food services spending still happens in person, compared with $1.4 trillion online. That’s a market nearly five times larger, without the same connected technology that transformed online commerce.

We believe AI can close that gap by working across business’ existing systems to help them find new customers, build loyalty, and grow. And as more of life moves online, the places where we show up for each other in person will matter even more.

The next great technology revolution belongs to our neighborhoods. 

That’s why, today, we’re introducing Bilt Neighborhood OS, an AI-powered platform that connects the systems businesses already use to help them better serve customers and to grow.

And for the first time, we’re opening up and white-labeling Bilt’s Membership and loyalty platform, so other organizations can launch their own branded membership programs with rewards and benefits that extend throughout the neighborhood.

Together, these platforms connect both sides of neighborhood commerce: the businesses that want to grow and the people who live nearby and want to support them.

Where We Started

Bilt began with a simple belief: where you live should be more rewarding.

Your home is your biggest expense. Yet for decades, paying rent earned you nothing. We fought to change that, helping millions of people earn rewards on housing payments, build credit history, and get more value from where they live.

Rewards were only the beginning.

We built an AI powered operating system for housing that connects the technology buildings already use, from property management and payments to maintenance and resident services, into one experience.

Today, we’ve signed one in four U.S. apartment buildings onto our platform, and is on track to process more than $100 billion in housing payments this year. And along the way, we realized something bigger:

Your neighborhood is your most important amenity.

Your home isn’t just the four walls of your apartment. It’s the coffee shop that knows your order. The restaurant where you celebrate birthdays. The gym around the corner. The businesses and people that make a neighborhood feel like yours.

We started connecting our members to those businesses, helping them seamlessly earn and use rewards, access exclusive benefits, and enjoy more of their neighborhoods.

To make that possible, we had to connect our technology to the systems those businesses already used: reservations, point of sale, payments, and loyalty. And it worked.

Over the last 12 months, Bilt Members generated more than $12 billion in rewarded commerce at local merchants.

We had built the technology connecting our members to neighborhood businesses, and that led us to a much bigger question:

What if we put that same technology to work for the businesses themselves?

Where We’re Going

Think about your favorite restaurant. The owner knows your name, your table, maybe even your order. That's what makes a great neighborhood business special.

But that owner might know 50 customers that way. What happens when they have 5,000?

Today, those relationships are scattered across reservation systems, payments, loyalty programs, and customer databases that rarely work together.

That’s why we built Neighborhood OS.

A restaurant can now remember every regular. A fitness studio can recognize when a member hasn’t been back and invite them in. A retailer can automatically reward its best customers.

But we didn’t build Neighborhood OS just to help small businesses run smarter. We built it to help them grow.

Imagine that same restaurant on a slow Tuesday night. The owner tries everything. An employee in a hot dog costume hands out flyers. Coupons go out to entire zip codes. Worst of all, a half-price deal goes up on a discount platform and brings in people who will never come back at full price. Meanwhile, hundreds of people in the apartment buildings down the street are deciding where to eat.

Those are the absurd lengths owners go to. With Neighborhood OS, they don’t have to. The restaurant can reach those residents directly through Bilt and give them a reason to walk in tonight.

Those customers earn and use their rewards at the restaurant too. That means more first visits, more return visits, and more revenue with less effort, so owners can spend their time on the people already in the room.

To bring this to millions of neighborhood businesses, we’re partnering with the companies that already power local commerce, including Verifone, Fiserv, Adyen, OpenTable, and others.

Keep the systems you already use. Put AI to work across them. And unlock new revenue and grow through your neighborhood.

Bringing the Neighborhood to Every Community

Every neighborhood is made up of overlapping communities. The residents in surrounding buildings. The employees working in nearby offices. The guests staying at the hotel around the corner. The fans gathering at the neighborhood bar to watch their team.

Each brings people, relationships, and spending into the neighborhood. Yet their loyalty programs and benefits rarely extend to the local businesses around them.

We believe that should change.

That’s why, for the first time, we’re white-labeling the Bilt membership and loyalty platform, enabling organizations to launch their own branded membership experiences that bring rewards, recognition, concierge services, and benefits throughout the neighborhood.

We’re starting with NFL and NBA teams including the Phoenix Suns, Houston Rockets, Houston Texans, and Sacramento Kings, bringing fan loyalty beyond the arena, in between games, and into the offseason. 

And we’re extending that same network with financial partners to power their cardholder experiences locally, travel and hospitality partners including Marriott, and Hyatt, and real estate communities with partners such as Related, and Presidio Bay.

Some are launching entirely new branded memberships powered by Bilt. Others are extending existing loyalty programs into the Bilt neighborhood. Each community keeps its brand and customers, while connecting its members to the businesses around them.

The Power of a Connected Neighborhood

Every residential community, sports team, hotel, or workplace that joins brings more people into the network. Every local restaurant, retailer, and service provider that connects creates more places for those people to be recognized, rewarded, and welcomed.

More communities bring more customers. More customers attract more businesses. More businesses create more rewards, benefits, and experiences for those communities.

And as the network grows, it becomes more valuable for everyone participating. That’s the opportunity we see in neighborhood commerce. A new layer of connected technology, loyalty, and commerce across the physical world.

We believe Bilt is uniquely positioned to build it because we’ve spent years connecting where people live to the businesses around them with the technology that makes those relationships work.

We started with housing. Now we’re opening that same infrastructure and network to the entire neighborhood.

A future where every customer can feel like a regular. Every business has the tools to grow. And every community becomes more rewarding because it’s connected to the others around it.

The last technology revolution changed how we live online. We believe this one can transform how we live together, in the real world.

Welcome to the Bilt Neighborhood.