Craig Lashley on Turning Bilt’s Unified Platform Into Real Business Results

"Bilt has allowed us to simplify our operations and unify our tech stack," Lashley says. "It's exceptional.” — Craig Lashley, President & CEO, Valiant Residential

Hospitality is becoming the new standard in housing, but delivering it consistently has traditionally required more time, more staff, and more cost. Today's leading operators are proving you don't have to choose. With the right platform, you can create a more personalized resident experience while reducing costs and simplifying operations.

That's the biggest benefit Craig Lashley, President & CEO of Valiant Residential, sees with Bilt's hospitality platform. By bringing hospitality services from leasing to renewal into one connected experience, Valiant has streamlined operations while creating meaningful value for residents, owners, and onsite teams.

From rent payments, rewards, neighborhood engagement and more all in one place, residents have a single destination to manage life in and around their home, all while earning rewards along the way. They can redeem Bilt Points, the industry’s most valuable rewards currency, for everyday experiences, like Lyft rides, Mindbody fitness classes and more.

"The Bilt experience for our residents is a centralized experience for hospitality. It allows them to interact not only with our community but with their surrounding neighborhood."

For Valiant, the platform brings together every resident touchpoint and helps the team deliver hospitality more efficiently. Bilt's Concierge puts everything residents need at their fingertips while enabling them to take action instantly, reducing friction for both residents and onsite teams.

"What excites me about the Concierge is it puts everything at our customers' fingertips. They're able to take action inside of the Concierge as well. It's a real value add."

That operational efficiency translates into measurable business results.

"It's allowing us to reduce the cost of our concessions to our owners," Lashley explains, "and ultimately pass that benefit along to both the owners and our residents. It also drives more revenue downstream by connecting our residents to their neighborhood."

For Lashley, that's what separates a true hospitality platform from another piece of property technology: it doesn't just improve the resident experience—it strengthens the business behind it.

"By not using Bilt, operators are missing out on the future," he says. "Bilt is leading the way."

Visit here to learn more about Bilt Hospitality for Housing.