A Letter from Bilt Alliance Chairman Doug Bibby: Welcome Margette Hepfner

Dear Friends and Colleagues in the Multifamily Industry,

I'm delighted to share some exciting news. Today, we announced the appointment of Margette Hepfner to Executive Director of Resident Loyalty at Bilt on August 1, and I couldn't be more pleased about this strategic addition to our leadership team.

For those who know Margette, you understand the caliber of professional we're talking about. Her two decades of real estate operations leadership, most recently as Chief Operating Officer of Residential Management at Willow Bridge Property Company, speaks to her exceptional abilities. Under her guidance, Willow Bridge expanded their portfolio by 117,000 units and successfully navigated a complete company rebrand across 800+ properties and 5,000 employees.

Beyond her operational expertise, Margette has long been a dedicated leader in our industry associations. She currently serves on the National Multi-Housing Council's Political Action Committee and Membership Engagement Committee, and is an active member of the RETTC Steering Committee. Previously, she chaired both NMHC's Membership Engagement Committee and NAA's National Suppliers Council—a testament to her ongoing commitment to shaping our industry.

What makes Margette's appointment truly powerful is her firsthand experience with Bilt's platform. She's been on the other side of the table as a property partner, witnessing how Bilt's comprehensive rewards ecosystem transforms resident satisfaction and delivers tangible business results. Her insight that Bilt creates "a unique ecosystem that rewards residents not just at home, but everywhere they live their daily lives" captures exactly why this platform is revolutionary.

Having spent my career watching this industry evolve, I can tell you that Bilt's Resident Loyalty 2.0 platform represents a fundamental shift in resident engagement. We're no longer limited to traditional leasing incentives that drain budgets without building lasting relationships. Instead, we can offer residents genuine value through Bilt's network of 50,000 merchants—all while achieving cost savings of up to 20%.

I encourage every property owner, manager, and industry professional to meet with Margette and learn about Resident Loyalty 2.0. Her proven ability to implement complex initiatives across thousands of properties, combined with her strategic vision and deep industry relationships, makes her uniquely positioned to help you enhance your operations while delivering superior resident satisfaction.

Please don't hesitate to reach out to Margette and myself to schedule a meeting. We look forward to hearing from you.

Warm regards,

Doug Bibby

Chairman, Bilt Alliance