Kimmy Kelley on Bringing Hospitality to a Generation That Expects Everything, Instantly

“Bilt allows us to enhance the student experience by engaging students where they already live, learn, and spend their time. Together, we deliver exclusive rewards and programs that create meaningful value and impact and elevate what it means to live at one of our communities. ” — Kimmy Kelley, Chief Marketing Officer, American Campus Communities

For American Campus Communities (ACC), the largest student housing operator nationwide, delivering a great residential experience starts with understanding the generation they serve. They’re primarily housing Gen Z students who, as Kimmy Kelley, Chief Marketing Officer at American Campus Communities, notes, “live in a world of instant gratification” and they expect the places they live to keep up.

That means making life on and around campus feel simple, immediate, and connected. From answering everyday maintenance questions to helping students discover and book amenities and events in and around their property, the experience should feel less like navigating multiple systems and more like experiencing hospitality.

Bilt makes that possible by creating one unified, agentic layer that integrates with ACC’s property management system and the technology they already use to power the resident experience. Instead of asking residents and onsite teams to navigate multiple logins and disconnected workflows, Bilt orchestrates those systems through one seamless experience.

By connecting resident identity across loyalty memberships, payments, bookings, and more, Bilt powers a concierge that can answer questions, personalize recommendations, and take action on residents’ behalf, while helping onsite teams deliver that experience more efficiently.

Bilt therefore helps ACC create one continuous relationship with students that extends beyond the four walls of their home. Bilt can recognize and reward them where they live, where they go to school, and across the places they spend, connecting their home and surrounding neighborhood into one experience.

For Kelley, Bilt is becoming part of how ACC delivers the student experience at every touchpoint: “We’re leveraging all things Bilt, and it’s an integral part of our business.”

Visit here to learn more about Bilt Hospitality for Housing.