All articles

You Can Now Turn Your Rakuten Cash Back into Bilt Points By Shopping at Thousands of Stores with Rakuten

Nov 6, 2025

The rumors are…true! Today, we're launching a powerful, long-anticipated new way for Bilt Members to earn points across our constantly expanding ecosystem, and it’s as seamless as it gets. By linking your Rakuten account and choosing Bilt Points as your payment method, you can now earn the industry's most flexible and valuable point currency at thousands of stores—adding to the 45,000+ neighborhood merchants where Bilt Members are already earning rewards.

Buying a new TV this weekend? Stocking up for holiday hosting? Every purchase you make through Rakuten starting right now can be redeemed for Bilt Points that can be used to book your next vacation, help cover next month's rent, or unlock those fitness classes you've been wanting to take.

This partnership arrives perfectly timed for Black Friday and the holiday shopping season, transforming your everyday purchases into Bilt Points—the most valuable and flexible rewards currency in the market—and it all starts today.

What This Means For You

Once your Bilt and Rakuten accounts are linked, your Bilt membership will unlock earning opportunities at thousands of online stores through Rakuten, from major brands to specialty stores that match your lifestyle. Whether you're shopping for essentials for that apartment you just moved into or getting your holiday shopping done in record time, you'll earn the most valuable and flexible points currency on purchases you're already making—the very same points you earn on housing payments and at neighborhood merchants.

The integration is as seamless as it gets: simply link your Bilt and Rakuten accounts, choose Bilt Points as your payment method, and your earnings will be deposited to your Bilt account as Bilt Points with each quarterly payout. And believe it or not, it gets better:

  • Unbeatable Introductory Redemption Rate: For the first six months, you’ll get an incredible conversion rate of 1:1 (that means $10 of Rakuten Cash Back = 1,000 Bilt Points).

  • Welcome Bonus: For a limited time, if you sign up for Rakuten through the Bilt app, you’ll earn 2,500 bonus Bilt Points after your first qualifying purchase of $25 or more. Terms apply.

How to Start Earning Bilt Points with Rakuten

  1. Link your Rakuten account through the Bilt app (note: your Bilt and Rakuten accounts must use the same email to link)

  2. Select "Bilt Points" as your Rakuten payment method

  3. Shop at participating Rakuten stores as you normally would

  4. Receive Bilt Points automatically for your quarterly Rakuten payout

  5. Use your points to finally book that vacation, as a credit for your next rent payment, or for a gift card to your favorite merchant.

Rakuten Cash Back will be converted to Bilt Points, which are deposited directly into your Bilt account according to Rakuten's standard quarterly payout schedule.

Rakuten joining Bilt represents yet another major expansion of our ecosystem, bringing you more ways to earn points where you shop and love where you live. When you convert your Rakuten Cash Back to Bilt Points, you’ll earn the industry’s most flexible and valuable points even faster to redeem toward travel, dining, fitness, and more.

Don’t miss a single point this holiday season. Link your Rakuten account in the Bilt app today and visit www.bilt.com/p/rakuten to learn more.

Jump to section

You Can Now Turn Your Rakuten Cash Back into Bilt Points By Shopping at Thousands of Stores with Rakuten

You Can Now Turn Your Rakuten Cash Back into Bilt Points By Shopping at Thousands of Stores with Rakuten