Trina Williams on Creating One Connected Resident Experience with Bilt

“Bilt helps connect residents from their home to their neighborhood.” — Trina Williams, Vice President of Operations and Performance, Willow Bridge Property Company

Multifamily has spent years adding point solutions to improve the resident experience. The result is what some in the industry call “Frankentech”: separate technologies solving individual problems without creating one connected experience.

For Trina Williams, Vice President of Operations and Performance at Willow Bridge Property Company, Bilt changes that.

“Bilt is able to combine all those technologies into one single platform,” Trina said. That matters because today’s Willow Bridge communities are home to four generations: Boomers, Gen X, Millennials, and Gen Z, each with distinct needs and expectations.

“We’re able to develop a curated experience with the Bilt platform that helps us hit each of those generations where they are.”

Bilt Concierge is central to that experience, acting as a “frontline employee” according to Trina because its AI-powered interface can help residents and onsite teams manage everyday needs, from paying rent and reserving amenity spaces to submitting maintenance requests, all through one connected platform.

For operators, the impact extends beyond convenience. Delivering great service throughout the resident journey strengthens the resident relationship and can ultimately drive retention.

“If we’ve shown them great service throughout their lease journey, they’re going to be more likely to renew.”

By bringing fragmented technology into a single hospitality platform, Bilt helps operators deliver a more seamless, personalized experience, connecting residents from inside their homes to the neighborhoods around them.

Visit here to learn more about Bilt Hospitality for Housing.